With New COO Hire, Snapchat Means Business
December 5, 2013 10:51 am
Snapchat wants to be much more than the coolest new app on the block. It now appears to want to become a business. Snapchat made its intentions clear on Tuesday afternoon, when it named Emily White its new chief operating officer , simultaneously snagging away the business lead from one of Snapchatâ€™s biggest competitors â€” Facebook photo-sharing unit Instagram.