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With New COO Hire, Snapchat Means Business

KCBA News
December 5, 2013 10:51 am

Snapchat wants to be much more than the coolest new app on the block. It now appears to want to become a business. Snapchat made its intentions clear on Tuesday afternoon, when it named Emily White its new chief operating officer , simultaneously snagging away the business lead from one of Snapchat’s biggest competitors — Facebook photo-sharing unit Instagram.

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